Achieve Top Search Engine Ranking By Choosing The Right Keywords.
Author: sam kern.
Selecting the right keywords for a website is the key to top ranking on search
engines. If the wrong keywords are optimized, there is very little chance of
them achieving top placement. So much so that some SEO consultants advise to use
the chosen keyword in the actual domain name. If a keyword is searched thousands
of times a day in Overture, then most of time the competition you will have to
outrank will be extremely fierce. In order to find about less competitive
keywords that can still generate a good traffic to your website, you will need
to work out the KEI - Keyword Effectiveness Index.
The KEI is the ratio of
the frequency a keyword is searched to the number of search engine result pages
that come up for that keyword phrase. In simple terms, the higher the KEI, the
better the keyword. Wordtracker is a keyword research website that offers KEI
service with ongoing subscription fees. There are a few keywords research
software on the market that offers KEI feature and keyworordelite from Bryxen
technologies, is the latest one to hit the market.
Besides knowing the
KEI, in order to outrank competitors websites, you will need the following
information
- Does the keyword appears in :
1. H1 tags
2. Bold
3. Underlined and Italic
4. Keyword in the first and last 25 words
5. Image alt text
These are the factors that the algorithm of search
engines are based upon.
Knowing the google pagerank is also important.
If you have to compete against websites with PageRank more than 5, and your
website pagerank is zero , then you have little chance of outranking them on
google.
When choosing keywords it would be helpful to get those ones
that are top paying on Adsense. There are many websites that sell adsense
keyword lists, however these lists are restricted and get outdated all the time.
With keyword research tool like keywordelite, internet publishers can exploit
new niche markets rather than using the same keyword list other internet
marketers have. A larger and better keyword database gives webmasters the
opportunity to generate traffic on less competitive keywords.
One easy
way of getting traffic overnight is by advertising on Pay per Click (PPC) search
engines like google adword, overture and kanoodle. These days, PPC keywords are
getting more and more expensive. You will need to monitor your competitors and
see which keywords they are bidding on. Building a large keyword database can
help you to get traffic from less competitive keywords that your competitors
have not thought of using.
A detailed review of Keywordelite Software is
available at:
http://freoreviews.com/03/23/keywordelite-review/
Sam
Kern
Internet Marketing and Search Engine Optimisation consultant
http://www.freoreviews.com