Author: Lee Collins.

If you’ve read Robert Kiyosaki’s book, “Rich Dad, Poor Dad,” you know that passive income is the best kind of income to have. Passive income is defined as “do it once and get paid forever” income – something I’m sure we all want more of, right?

There are a lot of ways to achieve a passive income, but if you have a web site one of the easiest ways is with Google AdSense.

So Just What is Google Adsense?

Google AdSense is a fast and absolutely ridiculously easy way for people with websites of all types to put up and display relevant Google ads on the content pages of their site and earn money.

Because the Google AdSense ads relate to what your visitors came to your site to read about, Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time.

Just post the code on your web page(s) and Google does the rest automatically!

What Can it do for Me?

In three words, earn you money.

More relevant ads on your pages translate into more clicks—and more money that you receive. Because when users click on an ad, Google will pay you.

How cool is that?

Is Google AdSense Right for My Web Site?

Google has a huge advertiser base, so they have ads for all kinds of businesses and for just about every type of content no matter how broad or specialized it is. And since Google provides the ads, you don’t have to spend time talking to your advertisers.

AdSense represents advertisers that span the spectrum. These advertisers range from large global brands to small and local companies. And ads are targeted by geography so global businesses can display local advertising easily.

How do I add Google AdSense to my site?

It's essentially as easy as:

1) Create your AdSense account
2) Create the look and feel of your ad
3) Copy the snippet of code
4) Paste the code into your web site source code

Creating your Adsense account is easy. Just go to Google.com and click on Advertising Programs. Select AdSense and input the required information.

Once your account is approved, you need to log in and create an ad for your web site.

Google has many options available but in my testing I have found two of the ad types to perform better than others. The 'Adsense for Content' Link Unit and the 'AdSense for Content' Ad Unit 336x280 large rectangle.

Lots of Money from This?

While we can’t guarantee results, of course, since a lot of your success lies in your own hands but there are ways to assure a higher degree of success with the Google AdSense program.

When building the ad code you need to ensure you choose colors that complement your site.

Contrary to popular belief you don't want the ads to 'stand out' but instead to blend in with your site and look like part of the content.

Google provide many customization variables to help you achieve a balanced look for your ads.

And be sure you follow the guidelines so you don't wake up one day and find your account shut down. Google is exceptionally picky about following their terms of service so BE WARNED!

A lot of webmasters are making a lot of money using AdSense, and there’s no reason you shouldn’t be one of them.

Lee Collins has published a special report “10 Free Google AdSense Tips” to help you get started earning a passive income from your web site TODAY! Get the report only at http://www.socosolutions.com/.